maandag, april 13, 2009

Don't be smart.


Weer een ontnuchterend artikeltje van Gerry McGovern. Alrijd de moeitje waard:

Don't be smart, clever, obscure, vague. Be clear, compelling,
concise, and always focus on what your customers really care
about. And remember, what your customers really care about is
very often not what you really care about.

Zie: writing-killer-web-headings-and-links

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