Weer een ontnuchterend artikeltje van Gerry McGovern. Alrijd de moeitje waard:
Don't be smart, clever, obscure, vague. Be clear, compelling,
concise, and always focus on what your customers really care
about. And remember, what your customers really care about is
very often not what you really care about.
Zie: writing-killer-web-headings-and-links
